Wiki Edit: Corcovado National Park

I chose to add the fact you can get to the Corcovado National Park via Puerto Jimenez or Drake Bay. These two towns serve as the main entry points to the park. Puerto Jimenez requires the traveler to hike through 23 km of dense tropical, but all of the effort is definitely worth it! You'll ford rivers and scale embankments...a verifiable explorer. The Drake Bay entrance takes you to the Corcovado ranger station by sea. The water is crystal clear and the natural coves and fresh water inlets dot the beautiful coastline. My advice: walk the trail in and take the water taxi out...and be sure to bring a moisture proof camera! :)

Dell idea generation turned sour

Dell has recently instituted a program geared towards customer idea generation called IdeaStorm. This program solicits bonified customer suggestions to enhance their machines. According to Modern Marketing, Dell, at the request of 135,000 people, promised to create pre-installed Linux or OpenOffice machines, "thrilling open source fans everywhere". However, once Dell looked into it's feable promise, they realised it wasn't a viable option - and had to ignore all of the requests....Guess they should do their research on CRM.

"I searched in vain"

I decided to search in vain...and the results were pretty cool. :) After completing a "vanity search", I came across my blog as the primary result. There are a lot of accomplised Jennifer Bosch's in this world ,according to previous vanity searches, so this was kind of cool to see my name up there with all the marathon runners, PHD's, and published biologists. That's all for now. Ciao :)

Re: Alex's 'blog' Post

A lot of shows have started the mention of blogs in their scripts. Not unlike Scrubs, as mentioned on Alex's blog under the posting Blog, The Today Show on NBC talks about blogging all of the time too. The Today Show has infact just instituted a new blog called allDAY that they mention almost every morning during the program. It is open to viewer feedback and conversation on topics that have been addressed and products mentioned during the show. In fact NBC, the parent company of the Today Show, has a blogging tab on their corporate website that directs you to a host of different blogs concerning their all of their shows and forums for conversation. Blogging has now become a new wave of cool on many TV shows and within many broadcast networks. EMBRACE THE BLOG.

Battle of the Media

Viacom Vs. YouTube (Google)
"If there is one trial that I would want ringside seats to, this is it. On one side, you have the ex-champion of the content world in analog times, Viacom and all of its brands. And on the other side, you've got the newly minted champion of the digital world." -Kaan Yigit

After reading the article "Viacom vs. Google--A $1 Billion Test" that was distributed in class, I decided to dig a little futher. What has become apparent to me through the course of my readings is that there is a fine line between sharing media between users and stepping on the toes of a corporation's copyrights. What YouTube has done, in essence, is dig a heel hard into Viacom's billion dollar adverstising "Big Toe" by offering clips of their shows ad free.
This could potentially sway users from watching the ad laden shows on TV (Viacom) and instead get their broadcast fix on the Web (YouTube)... thus causing Viacom ratings to go down and key ad accounts for Viacom to withdraw their funds. Needless to say, Viacom is not happy about it and is ready to back that feeling with a whopping $1 Billion law-suit. According to copyright infringement law, a Web site (YouTube) can be held liable if:
1. The copywright infringment is so pervaisive that the Web site should have been aware of it. (ie full show clips)
2. The Web site induces users to post pirated material.
3. The Web site profits from the violations.

It looks to me that Google may be experiencing a rocky-road ahead.
Moral of the story: Watch where you step.

Viacom vs. YouTube Showdown.

Melbourne Wiki Edit

Yesterday I decided to tackle the Melbourne, Australia article on Wikipedia. This specific article posed a challenge for me in that the article already has a lot of information concerning the city already posted. As a remedy, I decided to add a bit of local flare to an otherwise solid article. I decided to add a snipit concerning the Victoria Market in the central of the city of Melbourne in Australia. Being from Lancaster PA, I am constantly fascinated by other cities that support market type events as well. After having spent 2 whole afternoons wandering in and out of Victoria Market's vast 3 vendor block spanse a month and a half ago, it is safe to say that someone can really lose hours there admiring all there is to buy. Check out the article to learn more about the awesome Australian city that is Melbourne.

Taking Blogging to the Corporate World

After today's class on blogging in the 21st century, as narrated by Toby of The Diva Marketing Blog, I thought I would delve a little further into what a corporation needs to address/do in order to successfully set up a blog site. (Toss of a pink boa back at you Toby!) I found out through readings on The Diva Marketing Blog (circa Nov 2006) that a company must first start off by asking two very important questions:
One: Can your organization support the open, conversational, transparent culture of blogging?
Two: Will blogs help solve a business challenge or support your overall marketing strategy?
According to the blog, if the answer is "yes" to the aforementioned questions,you are well on your way to establishing a advantageous blog...CONGRATULATIONS! The fantastic thing about blogs/social media, is that it can be used as a credible marketing strategy and provide key market research information. In order to be successful, blogs must incorporate a strategic direction...namely that of your business's ojectives. Naturally, the next steps are as follows:
One: Decide your blogging objectives
Two: Set up a blog account! (Google's muse is cheap and easy to use)
YES, it is really that easy. If you feel you are not up to setting up a business oriented blog just yet, participate in other blog discussions to become familiar with the type of postings and feedback given in your "social community." Happy Blogging!

Wiki Edit: Hempfield High School

It's my second time around on Wiki, and I must say, it is getting much easier. Today I chose to elaborate on the Hempfield High School article. There is so much to be said for my alma mater that it is hard to figure out where to start. Naturally, I would love to post first hand accounts concerning this glorious academic institution in the middle of "Amish Paradise", but I doubt that my first hand narative would be good addition. I decided instead to add some cold hard facts to the article. As of now, HHS offers 19 AP courses to their students. Although that is a respectable number, I feel they did/do not do a good enough job promoting these courses and advising students to participate. I am hoping by making this addition, students will atleast know that there are more than a handful of AP classes available. This may even encourage students to check in with their guidance counselors for a full course run down....one can only hope! Hindsight is always 20/20, but I personally wish that I would have been directed to participate in more courses. I mean, getting a semester's worth of mundane credits out of the way before you get into college is a pretty sweet deal! I also added the nice little fact that almost 80% of HHS graduates go on to institutions of higher learning. Hopefully that will encourage parents to talk to their kids about where they want to go after they graduate. As a minor side note, I am curious to know where they got their top list of higher institution attendance...where is U of D?!!!