After today's class on blogging in the 21st century, as narrated by Toby of The Diva Marketing Blog, I thought I would delve a little further into what a corporation needs to address/do in order to successfully set up a blog site. (Toss of a pink boa back at you Toby!) I found out through readings on The Diva Marketing Blog (circa Nov 2006) that a company must first start off by asking two very important questions:
One: Can your organization support the open, conversational, transparent culture of blogging?
Two: Will blogs help solve a business challenge or support your overall marketing strategy?
According to the blog, if the answer is "yes" to the aforementioned questions,you are well on your way to establishing a advantageous blog...CONGRATULATIONS! The fantastic thing about blogs/social media, is that it can be used as a credible marketing strategy and provide key market research information. In order to be successful, blogs must incorporate a strategic direction...namely that of your business's ojectives. Naturally, the next steps are as follows:
One: Decide your blogging objectives
Two: Set up a blog account! (Google's muse is cheap and easy to use)
YES, it is really that easy. If you feel you are not up to setting up a business oriented blog just yet, participate in other blog discussions to become familiar with the type of postings and feedback given in your "social community." Happy Blogging!
1 comment:
Thanks for the shout out to Diva Marketing .. and the toss of the pink boa back. Try saying something like that in a media release or in a corporate brochure .. but on a blog post it works. It works because it's from the heart, as well as, the head. And as you know by now blogs are people-to-people communications.
It was great fun to "skype conference" with your class. Very best with your studies; you and your classmates will be far ahead of the crowd with the skills and understanding of social media that Prof Alex is teaching!
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