Dell has recently instituted a program geared towards customer idea generation called IdeaStorm. This program solicits bonified customer suggestions to enhance their machines. According to Modern Marketing, Dell, at the request of 135,000 people, promised to create pre-installed Linux or OpenOffice machines, "thrilling open source fans everywhere". However, once Dell looked into it's feable promise, they realised it wasn't a viable option - and had to ignore all of the requests....Guess they should do their research on CRM.
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